...and so do organisations. Driver for organisational development are new stakeholders, new technologies and above all, a new MINDSET!
New mindsets start with new experiences. The experiences that matter most to pharma is to actually be in touch with real patients and caregivers, policy-makers & payers and to understand their language and to comprehend their needs. All have a common goal: better health outcomes. All need to permanently re-define their role and the value that they contribute to best possible patient care.