Aug 30, 2019The family tree of pharmaceutical pricing is in full bloom......and winning strategies translate relevant medical data into meaningful value propositions for payers' budgetary planning security....
Jul 10, 2019European pharma markets: is HTA the new marketing?Marketing is always the art of differentiating products in such a way that the benefits are apparent to customers. HTA assessments...
Jul 1, 2019HTA for 10% of the world population influence pharmaceutical pricing......for 80% of the world's population. The biggest pharma market of the world, the US, represents 40% of the world's pharma market...and...
Jun 4, 2019Health Technology Assessment: the organisation differs - the basic assessment principles are the sam...while the way social consensus is built in Health Technology appraisals varies. #HTA